Ayelet Baron

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Getting Back to Basics: Leading with Business

May 6, 2013 By Ayelet Baron in Communities, Point of View No Comments

communityTim McDonald graciously invited me to be one of the “speakers” at the My Community Manager Unconference in San Francisco. What I loved most about this invitation, apart from finally being able to give him a big hug (not virtual), was that there were no slides required. I was actually (finally) being asked to lead a conversation where everyone had an equal voice. And I was honored to be a discussion leader with an amazing group of thinkers and creators: Mark Babbitt, Jure Klepic, Kristie Wells and Chris Heuer. And while I have a huge amount of respect for them, the best part was the conversations with an amazing group of people making a difference in business today (there are way too many to mention). So, here we go …

You can read my post on Getting Back to Basics: Leading with Business on My Community Manager.

The People Potato Strategy Needs to Go: Why Employees Are Not Disposable

Mar 10, 2013 By Ayelet Baron in Future of Work, Point of View, Social 1 Comment

People and KnowledgePeople — otherwise known as talent and human beings – are truly an organization’s greatest asset in today’s world. So why are people so often treated like potatoes that can be shifted around from one job to another? Organizations pay a lot of money and time to recruit the best and the brightest and entice them with their vision, culture and being the best company out there. Have you ever thought that looking for a job is a lot like dating? Everyone is showing their best sides and trying to prove that they are “the one.” More

Wisdom 2.0: First Impressions

Feb 22, 2013 By Ayelet Baron in Point of View No Comments Tags: presence, Wisdom 2.0. wisdom2conf

wisdomThis year there are 1,700 attendees at the Wisdom 2.0 conference and last year there were 400. I am so curious to find out what created the buzz and incredible growth.  I want to spend my time having conversations with people and learning, while listening to some of the many talking heads.  It opened last night and from the Twitter feed, I feel like I may have been at a different place. More

Are You Stuck in the Old World of Noise?

Feb 20, 2013 By Ayelet Baron in Point of View No Comments Tags: Getting Unstuck, old world, strategy

adThe old world is about one-way broadcasting of information. Brands are hardwired to communicate in one direction. The old world is about announcements and press releases. It is a competition between who can yell the loudest and get the most attention from people. Through advertising, companies’ goal was for consumers to buy their latest and greatest products and convince us why we can’t live without them. We have been conditioned to be talked at. More

The Internet of Connections: Living Out Loud

Jan 29, 2013 By Ayelet Baron in Point of View No Comments

The Internet of ConnectionsHow do you start your day? Do you dread opening your Inbox and seeing how much email will disrupt your day? When did we lose sight of the need to communicate information with each other by sending and receiving so much unnecessary messages (email)? More

When will it be ok to say that social media “experts” are running around naked?

Jan 18, 2013 By Ayelet Baron in Social 1 Comment

emperorIt’s not easy to stay focused and on track with our goals. The irony is that part of us wants to pursue our passions and unleash who we are and the other part of us remains constrained by how we have been conditioned: what everyone else tells us is cool and acceptable. More

Getting Unstuck: Living Every Second in Our 24/7 Life

Jan 13, 2013 By Ayelet Baron in Point of View No Comments Tags: be, Getting Unstuck, meaning, purpose, unlearn, unleash

Getting UnstuckWhy are we so obsessed with the rules? Why do we seek out other people’s 7-step program and toolkits on how to work and live? So many people are stuck in doing what is expected, waiting to fit in and waiting for someone else to validate them. It probably comes from the school system where for the very first time, our behavior and performance is graded on a scale from 1 to 5 or A to F. We are introduced to the mainstream with the dreaded bell curve of how we rate compared to other kids. We get conditioned to fit into the standards of what is expected. More

Social Business Hype: Let’s Make it Simple

Jan 3, 2013 By Ayelet Baron in Social No Comments

How do you get people's limited attention?One of the reasons so many companies and people within companies are struggling today is because people have made business so complex that you need an interpeter to find your way. In some ways, business has become this great big onion and we are all trying to continually peel the layers so we can get to the heart of it all. More

Getting Unstuck: A Preview

Dec 23, 2012 By Ayelet Baron in Point of View No Comments Tags: Getting Unstuck, Seth Godin, simplicity

I’ve been a bit quiet on my blog recently because since the end of October, I have been working on my first e-book: Getting Unstuck. It all started when I wanted to leave a situation that was not working for me.  I got an email from Seth Godin that went out to a wide distribution list inviting me to join the Revolution Weekend in mid October.  More

Your C-Level Needs to Know that Social Media Tools on their Own May Be Bad for Business

Nov 12, 2012 By Ayelet Baron in Social 2 Comments Tags: business, C-level, simplicity, social, strategy

Ask yourself:

Do C-level executives need a business strategy?

Yes!

Do C-level executives need to use social media tools?

It depends.

In the last 4 weeks there have been a plethora of articles on executive engagement with social media. And the infographics are yelling at us that there is an increase in spending on social media consultants. Social media is not getting more strategic. Enabling your business strategy with social technologies may make your business more strategic.

More

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