Do We Really Need to Eat. Sleep. Hustle. Repeat.?
We have been told that to be successful, we must hustle and keep going. But more of us are now discovering that this belief or way of life doesn’t fit into where we are headed.
When we are in a situation that causes us stress, discomfort or dis-ease, we were mostly taught to suck it up. There is a prize to be had for all our hard work and even suffering.
And prizes appear everywhere as a way to often seduce us and get our attention. Isn’t that why we created advertising and marketing? In the series Mad Men, advertising executive Don Draper shared, “What you call love was invented by guys like me … to sell Nylons.”
Last week, one of my university alumni associations offered a sweepstakes to join; I could win Bluetooth headphones! I literally laughed out loud wondering why they were not simply promoting the value of becoming a member of the alumni community. There were probably many meetings and approvals that took place to create this campaign. But I chose not to join.