Made-to-measure (MTM) clothing fits individual measurements, unlike ready-to-wear clothes that come in standard sizes. Mass tailoring redefines the fashion landscape. Instead of standard sizes, customers order a tailored item.
MTM reduces waste by producing only what is ordered. It uses fewer resources and lowers emissions. Additionally, MTM clothing eliminates the frustration of ill-fitting garments.
Recent advancements in automation have made MTM production more profitable, even though it is often perceived as more expensive. By producing only what is sold, there is no excess inventory.
Critics say MTM is too expensive, slow, and not scalable. While MTM costs about 30% more, it is four times more profitable because production matches sales. Delivery times have also improved significantly, with many MTM garments now arriving within one to two weeks.
Mass tailoring envisions a future where you can order a pair of jeans or a suit that fits you perfectly, regardless of the brand. This approach reduces waste and environmental impact while helping us become more conscious of what we wear.
We can get involved early by being clear on what fabrics are healthy for us and making more conscious choices. The biggest change comes when we’re aware of what we need; doing our part.