Rushing into Trends and the Next Big Thing Rushing into trends without deep insight leads to missteps. In the dynamic tech landscape, the drive to be a first-mover is compelling. Trend reports highlight what seems innovative and urgent. They urge businesses to embrace...
Ben & Jerry’s: Corporate Social Responsibility or Just a PR Stunt? Ben & Jerry’s known for its commitment to social justice and being a values-led business. At least that’s their PR scoop. But it found itself in the spotlight due to a...
Change Washing Change washing applies to any organization making superficial changes in an attempt to appear socially responsible or environmentally conscious. In other words, change washing (noun): the process of introducing reforms that claim to bring about change....