Do You Remember the Story, The Emperor’s New Clothes? The fairy tale The Emperor’s New Clothes by Hans Christian Andersen is about the emperor who pays a lot of money for magic clothes that can only be seen by wise people. The clothes do not really exist, but...
Co-Creating the Future I am not sure anyone really knows how many different types of coffee choices we have—from Americano to espresso and latte—and how many are being imagined for our future consumption. If you are a coffee drinker, you might like it unsweetened but...
A child or parent who does not know where their next meal will come from has a dream to never worry about being hungry. They have no idea what it is like to have a well-stocked refrigerator or to have food sit around for so long that it goes bad and has to be thrown...
As adventurers, humans have explored the moon, distant galaxies, faraway lands, and the depths of the oceans. We are curious about how things work and celebrate our technological innovations and scientific breakthroughs. But how curious are we about exploring...
Transforming from Providing Services to Creating Meaningful Experiences Experiences are becoming increasingly important. Customers care about whether a company can actually deliver on its promise. Brands spend billions of advertising and marketing dollars to capture...