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F*ck the Bucket List: Discover the Wonder of YOU

F*ck the Bucket List for the Soul

Discover the Wonder of YOU

Each one of us is unique and has treasures deep within us. Our presence impacts those around us, often in ways that are unspoken. When a cup is empty, it’s impossible to fill another—and when a sponge is filled with water, it cannot absorb anything else. The key is to learn to take impeccable care of yourself and to trust your intuition to guide you to what’s needed. Never give up, but do learn to let go of unhealthy people and situations. Allow the beauty within to find its expression, and let your inner beauty shine.
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Your responsibility is to listen to what is calling you through deep self-awareness, and for each of us to add our value to humanity in our own unique way. How you choose to live your life is the bottom line. You can sit and watch life pass you by, crossing items off the list, or you can jump in and become a healthy creator of your own life. It’s a choice.

This adventure called life is filled with potential to create your own map and navigation system. The hardest work you’ll ever be called to do is not at a job or on someone else’s payroll, it’s when you awaken to your voice and act on the treasures you uncover within. You are the main act of your life, and it’s up to you to unleash your imagination to create opportunities.

“This book is especially timely in this volatile era where living a healthy, meaningful, and uplifting life by understanding more deeply one’s self and thus one’s ability to do so makes this book a must-read.”  Kare Anderson,  Emmy-winning journalist, author and TED speaker.  Kare’s TED talk (over 2.5 million views) on Opportunity Makers TEDx talk on mutuality, also books: Mutuality Matters and Opportunity Makers.

“In this book, Ayelet Baron offers us powerful life lessons to inspire and guide us. Recommended!” Ross Dawson. Futurist, Entrepreneur, and Author

More often than not we forget we’re on a journey of our own choosing.

This excellent book gives us a compass for finding joy, meaning, and fulfillment on our own terms.”— Jonas Koffler, New York Times bestselling coauthor of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum

“I LOVE the book! Read this book and Ayelet will help you find the answers you’ve been seeking to live your fullest life. The big secret? It’s been right there, within you, all along. Your own curiosity will be the catalyst for the change you know you need.”— Janet Fouts, Founder, Nearly Mindful and Author, When Life Hits the Fan

“Ayelet Baron’s trilogy of F*ck the Bucket List is truly an empowering read. Ayelet poses questions that are critically important for this time in our evolution and more importantly-for our survival. A must read!” Tammy McCrary, Artist Advocate, Author, and Founder of Artistology

“Written in the language of the heart, F*ck the Bucket List is a wake-up call for all who are awakening. F*ck the Bucket List is a destination you might not have known you were seeking until you arrived here. Ayelet Baron explores the illusions of a failing world and asks us to step into another potential, one rooted in the heart of courage and emerging self-awareness.”— Lynnda Pollio,  Multi-award winning Author. Amazon Bestseller in Inspirational Fiction, Trusting the Currents

“There are books that give you the answers. This is not one of them. It recognizes that each of us are unique and there is not one answer for everyone. Buckle up, or not, and get ready to explore yourself like never before. Living life fully can be a very lonely journey. Ayelet metaphorically holds your hand as you take your own steps. What you discover is the connection you find not just within yourself, but with the community you find along the way.”— Tim McDonald, Former Director of Community, The Huffington Post

Coming Soon

F*ck the Bucket List for the Adventurer

Trekking into the Unknown

There comes a time when it’s important to close the door on the past in order to trek into the unknown. It’s always helpful to be aware of the need to let go and make space for possibilities. It could be something we no longer need or use, or it could be baggage we’ve been carrying around for way too long. When something painful or unpleasant comes up, then it may be time to release it.
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As we do, we’ll feel lighter and more energized. We might also consider all that we’re learning about ourselves, so we put it into action. This is a time when we can enjoy our harvest, but it’s important not to be weighed down by the past and stories that no longer serve us. I often had to change direction and, on some occasions, lost my way. Despite everything, though, it was only when I paused that I began to see I was not lost at all, at least in the traditional sense. I also realized that “never burn your bridges” was a limiting belief holding me back. I simply learned which bridges should be crossed and which should be burned

Trekking into the unknown gives us permission to experiment with being a free spirit by not being stuck in someone else’s story. Our life no longer depends on anyone else’s survival, because we’re more powerful than we could have ever imagined when we know our hearts and minds. We’re deeply connected to nature as a curious and courageous adventurer—a dreamer, an architect, and a creator of a healthy life. We know there’s only one success: living our lives in our own ways. Our self-love shines on the life and communities we build, and we know a healthy world is possible.

F*ck the Bucket List for the Adventurer is the second book in the Trekking into the Unknown series by Ayelet Baron and it is a motivational, enlightening book that dares readers to choose the path less traveled and discover their own key to success in life, business, and health. The author addresses readers in a style and tone that is conversational and challenges them to make choices based on courage and the curiosity to know and allow the forces of fortune to shape their destiny. Read the full review

F*ck the Bucket List for the Health Conscious

Trusting Your Heart

Coming 5.27.21

Once we realize there’s always a way—whether we like it or not—so much can shift. Artist and spiritual teacher Florence Scovel Shinn said, “Intuition is a spiritual faculty and does not explain, but simply points the way.” When we’re not sure of the way forward or the answer to a particular question, the path lies in being still and hearing our inner voices.
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This can be felt as an inner knowing or a feeling—or we might have a profound dream or a sign from the Universe. These are all valid ways of tuning in to the wise part of us that is all-knowing, so we have no need to feel powerless. We might have to alter our definition of power from being in charge to surrendering and trusting the currents.

Antoine de Saint-Exupéry, in The Little Prince, reminds us that, “It is only with the heart that one can see rightly; what is essential is invisible to the eye.” Simply learn to listen to your gut. Feel free to ask it questions, but also respect it by fully being in tune with what it is whispering to you. Once the whispers become clearer, you can listen to it as quietly or loudly as you prefer. And if something is stopping you, invest the energy in understanding where fear or worry stem from so you can assess the root cause and then listen some more. Your schooling may have taught you to think logically, but your heart never lies.

Previously Published

Our Journey to Corporate Sanity: Transformational Stories from the Frontiers of 21st Century Leadership

The prevailing mindset in business, which values profit above well-being and the environment that sustains us, is insane. Creating a healthy, humane world requires more than new organizational models that merely shift the deck chairs on a sinking ship. We need to entirely re-imagine the nature of business, work, and life. In Our Journey to Corporate Sanity, Ayelet Baron guides us through transformational stories from leading business pioneers who share how they are profitably creating a beautiful and humane world. We can draw from their collective wisdom to help us chart our own journey to a new mindset of 21st century leadership.
“Ayelet Baron…replace[s] century old ways of working with a new vocabulary of intuition, co-creation, communities, connectivity, purpose, and sanity, and put[s] them all into practice.”
Former Chief Quality Officer, Sanofi Pasteur

“Many books theorize about how business should change, but often lack the understanding about how to actually do it. Ayelet’s book is different. Our Journey to Corporate Sanity not only provides us with a clear vision of the future of business, but also gives practical, real-world examples of how it is already being realized. This is an essential guidebook for any leader who aspires to create a new-paradigm company.”


Author of True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Make

“I’ve always lived my life with the belief that it’s about the journey, not the destination. In her new book, Ayelet artfully illuminates a bold vision forward on our journey to corporate sanity. By weaving her brilliant concepts with inspiring stories from a number of outstanding leaders, she masterfully points out the need for all of us to stop and look at ourselves in the mirror so we can reflect on where we are on life’s journey and recalculate where we need to go next. A fantastic and engaging read!”


Author of Coming Alive: The Journey To Re-engage Your Life And Career and Former Executive Vice President, Human Resources, Wells Fargo

“Why are leaders fixated on empathy and authenticity? Because we humans, customers, users, employees, stakeholders, the public et al want more of it. And the supply is just not keeping up with demand. Ayelet Baron sees a future where organizations can be healthier, saner and simpler and shares the underlying wisdom with us in a way that is transformative.”


Former Executive Director, AIGA, the professional association for design, Co-founder, Think Remarkable and Co-founder, Innovation Excellence

“Historically speaking, the modern business world is in its infancy. Therefore, it is not too late to mold it and breathe a new spirit into it. Ayelet Baron’s Our Journey to Corporate Sanity is a mirror to reflect and a tool to redefine the purpose and responsibility of the business world. Moreover, it helps corporate leaders to redirect its journey towards an era of a new corporate culture.”


President & CEO of the Canadian Friends of the Hebrew University and Founder of the Einstein Legacy Project

“The playbook for 21st century leaders has finally arrived. Ayelet Baron’s Our Journey to Corporate Sanity is a must read for any corporate leaders adapting to the new corporate culture.”


President & Founder, Hidalgo Communications

“Any business leader asking what more that can do for their organization should read this book. Any individual who has been asking themselves if there is a purpose to what they are doing should read this book. Any person who feels pushed aside by society, whether young, old or just different from the rest, should read this book. This is a book for humanity that will help any business or individual.”


Former Director of Community, The Huffington Post

Check out the Contributors!

Contributors to Our Journey to Corporate Sanity

Transformational Stories from the Frontiers of 21st Century Leadership

Book and Article Contributions

While I was busy being a corporate executive, most of my writing was internal. When I came up for air, I contributed to a number of best-selling books.

I’ve also published across 1000+ blog posts in Thrive Global, Huffington Post, Medium, IT Business, IRIS, Talent Culture. That’s a lot of words on where we’re headed, with lots more to come!

Academic Publications

Jamie Anderson and Ayelet Baron

Achieving ‘Lifework’


Susan A. Sherer,  Rajiv Kohli & Ayelet Baron 

Complementary Investment in Change Management and IT Investment Payoff