Transforming from Providing Services to Creating Meaningful Experiences Experiences are becoming increasingly important. Customers care about whether a company can actually deliver on its promise. Brands spend billions of advertising and marketing dollars to capture...
How Many Deals are Made Pitching in An Elevator? Imagine if instead of needing to pitch, there was another way, and no I m not referring to tossing a ball, setting up a tent, or playing cricket. Isn’t it interesting that the concept of the sales pitch “in...