Ben & Jerry’s: Corporate Social Responsibility or Just a PR Stunt? Ben & Jerry’s known for its commitment to social justice and being a values-led business. At least that’s their PR scoop. But it found itself in the spotlight due to a...
Are We Ready for Return on Impact? When we hear ROI, we rarely think about Return on Impact as everything around us is about Return on Investment (the mechanical ROI). According to Investopedia, “Return on investment (ROI) is a performance measure used to...
