Long Live Creativity
Creativity can be described as a fire within us that wants to get expressed. When we don’t think of who we have to please, we focus on creating rather than who our “audience” is. Do we allow ourselves to let loose and maybe even be a bit wild when we tap into our creativity?
And what is so fascinating is that each of us has the capacity to be as creative as we allow ourselves to be. Creativity is in our nature. But for some, it has been extinguished by societal conditioning and beliefs that we don’t have a creative bone in our body.
Creativity is not the domain of anyone who chooses to be an expert in a field. It’s our inherent ability to be curious, wonder, explore possibilities and be in flow.
Music producer Rick Rubin suggests, “We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.” A true reminder that we are here to create and share our voice with the world, at our own pace, with our own melodic rhythm at our unique frequency.
Long Live the Artist
Many artists see Rick Rubin as having a unique ability to tap into their creativity. His unorthodox approach to production, often uses minimalistic techniques, to allow the artist’s true vision to shine through. He encourages them to take creative risks and push the boundaries of their art.
When musicians are creating, the focus is on the art. There is a level of sense making that takes place through deep reflection and observation. Because true artists have an ability to trek into the unknown. There are no templates or best practices to follow when a piece of art takes us to places that are imagined.
Rick Rubin reminds us, “The power of nature is what all art strives to be. The more we can get in tune with the harmony of the planet, the more our art can benefit from that relationship.” Art helps us imagine and is often an invitation to trek into the unknown.
Creativity Isn’t Found in Machines
Now, imagine if business tapped into the artist within us and trekked into the unknown. But in this reality, many organizations fall short because uncertainty means loosening control. And machines are built on predictive outcomes.
ChatGPT, for example in its own words just told me that it, “can generate new text in response to a prompt. But it does not experience emotions or have personal beliefs, so it does not have the ability to be creative in the way that humans do.”
Humans are creative and when we tap into our natural capabilities, there is so much possibility and potential. Everything changes when we purposefully create together. This is where we imagine anew and go to unknown places. Is it time to usher in living systems that regenerate?